Darkstore Location Strategy

Expansion Strategy


Developed geospatial machine learning model which led the expansion strategy of Gorillas UK. The model accurately predicted order demand based on the surrounding demographic data within a 10-minute electric bike radius.

Business Impact:

  • Successfully launched 12 new locations in the UK using the strategy, generating an additional £15 million in annual revenue.
  • Rolled out the strategy internationally, supporting teams in France, Netherlands and Germany.

Key Features:

  • Used Python and QGIS to accurately predict order demand for precise locations within a 500m range across the top 20 UK cities.
  • Trained the model using order data and key local demographic data within a 10-minute electric bike radius around potential locations.